Retail & ecommerce · Databricks
Natura Cosméticos: Accelerating CRM impact with GenAI-powered insights
Public case study · not a Metric Oak engagement
- Faster reporting cycles, saving time to generate more insights
- 64%
- Increase in CRM-driven revenue through faster action-taking
- 23.5%
- Automated reports scaled across six countries in two languages
- 20+
What happened
The story in brief
A Brazilian beauty company that sells mainly through a large consultant network needed faster reporting across countries. Automating reports on Databricks shortened reporting cycles and increased CRM-driven revenue through quicker action.
See the full retail & ecommerce benchmarkPlanning something similar?
AI-ready data
Governed, retrievable data for GenAI, RAG and agents. Senior engineers, fixed scope, measured results.
Related case studies
Retail & ecommerce · Databricks
84.5162M
Households served
Retail & ecommerce · Databricks
Ahold Delhaize50%
Cost reduction
Retail & ecommerce · Databricks
Air Miles80TB
Of retail consumer data ingested to support the AIR MILES Reward Program
Related insights
Frequently asked questions
What results did Natura Cosméticos report?
Natura Cosméticos reported 64% faster reporting cycles, saving time to generate more insights; 23.5% increase in CRM-driven revenue through faster action-taking; 20+ automated reports scaled across six countries in two languages, according to its customer story published by Databricks.
Which platform and technologies did Natura Cosméticos use?
Natura Cosméticos used Databricks, including Large language models.
How do these results compare with other retail & ecommerce programs?
See our retail & ecommerce benchmark for median cost reductions and speed-ups across published results in the industry.
Source
Customer story published by Databricks: Accelerating CRM impact with GenAI-powered insights (opens databricks.com in a new tab) on databricks.com. Figures as published, retrieved 27 October 2026. The summary above is Metric Oak's own. This is not a Metric Oak engagement.
Have 30 minutes? Get a senior architect’s view of your data platform.
No sales deck. You talk to the engineer who would lead the work.
Book an architecture review