Retail & ecommerce · Snowflake
RSG Group Creates Exceptional Experiences for 4.5 Million Members
Public case study · not a Metric Oak engagement
- Speed to insight supports new products and timely customer interventions
- 10x
- Lower TCO compared to RSG’s previous infrastructure
- 20x
What happened
The story in brief
A global fitness group serving millions of members wanted more personalized member journeys. Expanding its use of Snowflake built a faster, lower-cost data foundation that sped up insight for new products and timely member interventions.
How it compares
- 10x speed to insight supports new products and timely customer interventions, against a median speed-up of 10x across 8 retail & ecommerce results.
Planning something similar?
Data platform engineering
Databricks, Snowflake and Fabric built to production standards. Senior engineers, fixed scope, measured results.
Frequently asked questions
What results did RSG Group report?
RSG Group reported 10x speed to insight supports new products and timely customer interventions; 20x lower TCO compared to RSG’s previous infrastructure, according to its customer story published by Snowflake.
Which platform and technologies did RSG Group use?
RSG Group used Snowflake on Azure, including Cortex AI, Fivetran, Power BI.
How do these results compare with other retail & ecommerce programs?
10x speed to insight supports new products and timely customer interventions, against a median speed-up of 10x across 8 retail & ecommerce results.
Source
Customer story published by Snowflake: RSG Group Creates Exceptional Experiences for 4.5 Million Members (opens snowflake.com in a new tab) on snowflake.com. Figures as published, retrieved 27 October 2026. The summary above is Metric Oak's own. This is not a Metric Oak engagement.
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