Financial services · Snowflake
The Zebra Boosts Match Rates by 170% and Drives Personalization
Public case study · not a Metric Oak engagement
- day to get fresh data, down from six months previously
- 1
- higher click-through rates with 50% fewer unsubscribes
- 70%
What happened
The story in brief
A US insurance comparison marketplace needed a single view of its customers to run effective campaigns. Combining Snowflake with reverse-ETL and messaging tools, it unified customer data and substantially improved audience match rates and ad efficiency.
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Data platform engineering
Databricks, Snowflake and Fabric built to production standards. Senior engineers, fixed scope, measured results.
Frequently asked questions
What results did The Zebra report?
The Zebra reported 1 day to get fresh data, down from six months previously; 70% higher click-through rates with 50% fewer unsubscribes, according to its customer story published by Snowflake.
Which platform and technologies did The Zebra use?
The Zebra used Snowflake, including dbt, Hightouch.
How do these results compare with other financial services programs?
See our financial services benchmark for median cost reductions and speed-ups across published results in the industry.
Source
Customer story published by Snowflake: The Zebra Boosts Match Rates by 170% and Drives Personalization (opens snowflake.com in a new tab) on snowflake.com. Figures as published, retrieved 27 October 2026. The summary above is Metric Oak's own. This is not a Metric Oak engagement.
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