Financial services · Databricks
XP Inc.: Driving $66M in incremental revenue with predictive, privacy-first customer acquisition
Public case study · not a Metric Oak engagement
- In incremental revenue from performance media optimization
- $38M
- In incremental revenue from AI-powered audience segmentation
- $28M
- Improvement in lead qualification
- 62.5%
What happened
The story in brief
One of Latin America's largest investment platforms wanted marketing spend to work harder. Using Databricks for media optimization and AI-driven audience segmentation, it generated tens of millions in incremental revenue.
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Related insights
Frequently asked questions
What results did XP Inc. report?
XP Inc. reported $38M in incremental revenue from performance media optimization; $28M in incremental revenue from AI-powered audience segmentation; 62.5% improvement in lead qualification, according to its customer story published by Databricks.
Which platform and technologies did XP Inc. use?
XP Inc. used Databricks, including MLflow, Genie, Delta Sharing, Secure Data Sharing, Hightouch.
How do these results compare with other financial services programs?
See our financial services benchmark for median cost reductions and speed-ups across published results in the industry.
Source
Customer story published by Databricks: Driving $66M in incremental revenue with predictive, privacy-first customer acquisition (opens databricks.com in a new tab) on databricks.com. Figures as published, retrieved 27 October 2026. The summary above is Metric Oak's own. This is not a Metric Oak engagement.
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