Financial services · Databricks
PicPay: Transforming mobile payments into a finance super-app
Public case study · not a Metric Oak engagement
- In savings from smarter cash-back rewards
- $10M
- Lower analytics and visualization platform costs
- 50%
- Increase in self-service business analytics users
- 25%
What happened
The story in brief
A Brazilian fintech super-app with tens of millions of customers needed smarter analytics as transaction volume grew. On Databricks it optimized cash-back rewards, lowered analytics and visualization costs and greatly expanded self-service analytics use.
How it compares
- 50% lower analytics and visualization platform costs, against a median reported cost reduction of 60% across 19 financial services results.
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Related insights
Frequently asked questions
What results did PicPay report?
PicPay reported $10M in savings from smarter cash-back rewards; 50% lower analytics and visualization platform costs; 25% increase in self-service business analytics users, according to its customer story published by Databricks.
Which platform and technologies did PicPay use?
PicPay used Databricks on AWS, including Tableau.
How do these results compare with other financial services programs?
50% lower analytics and visualization platform costs, against a median reported cost reduction of 60% across 19 financial services results.
Source
Customer story published by Databricks: Transforming mobile payments into a finance super-app (opens databricks.com in a new tab) on databricks.com. Figures as published, retrieved 27 October 2026. The summary above is Metric Oak's own. This is not a Metric Oak engagement.
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